Analysing the Dell Direct Distribution Channel The direct model refers to the fact that Dell does not use the retails channel, but sells its PCs directly to customers through its website…
Example Marketing Literature Reviews
Impact of Customer Loyalty Card Schemes in the UK The purpose of my research project is to analyse the comparison between the customer loyalty programs of in the UK retail industry where most of the…
Brand Equity and Consumer Buying Behaviour This study explains the factors that contribute to brand equity and the consumers’ buying behaviour which is based on the four aspects of brand equity…
Factors Influencing Customer Behaviour Generally customer behaviour is a study of when how where and why people do or do not purchase a product, service, ideas, or experience to satisfy needs…
Use of Metaphors in Advertising Till date, no concrete study has been done on the perils or pros of using a metaphor to depict a scenario or imagination and hence there is really…
Supermarket Culture in Sri Lanka Today the field of marketing performs in a very competitive world, which is like a battle field fighting with each other to attract customers in the…