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Example Marketing Literature Reviews

Brand Equity and Consumer Buying Behaviour

This study explains the factors that contribute to brand equity and the consumers’ buying behaviour which is based on the four aspects of brand equity…

Factors Influencing Customer Behaviour

Generally customer behaviour is a study of when how where and why people do or do not purchase a product, service, ideas, or experience to satisfy needs…

Use of Metaphors in Advertising

Till date, no concrete study has been done on the perils or pros of using a metaphor to depict a scenario or imagination and hence there is really…

Supermarket Culture in Sri Lanka

Today the field of marketing performs in a very competitive world, which is like a battle field fighting with each other to attract customers in the…